Agni + GoHighLevel Integration: Automate Your CRM Workflows

GoHighLevel (GHL) is the CRM and marketing automation platform of choice for thousands of Indian agencies, consultants, and SME businesses. Agni's native GoHighLevel integration means your voice AI calls and your CRM data stay in sync automatically — no manual entry, no data gaps, no missed follow-up triggers.

What the Integration Enables

The Agni–GoHighLevel integration creates a two-way data flow:

• GHL → Agni: Trigger outbound calls directly from GHL workflows. When a contact hits a specific stage in a pipeline, Agni automatically calls them.
• Agni → GHL: After each call, Agni writes the call outcome, transcript summary, sentiment score, and any data captured (appointment date, payment promise, etc.) directly back to the GHL contact record.

Use Case 1: Automated Lead Follow-Up

The workflow:

1. Lead submits a form on your website → added to GHL as a new contact
2. GHL workflow trigger fires → sends contact data to Agni via webhook
3. Agni calls the lead within 5 minutes, in their detected language, with your configured qualification script
4. Call outcome (interested / not interested / callback requested) is written back to GHL
5. GHL workflow continues: if interested → move to "Qualified" pipeline stage → assign to sales rep; if callback → schedule follow-up task

This entire sequence is automated. The sales rep only gets involved when a lead is already qualified and warm.

Use Case 2: Appointment Booking

Agni can book appointments directly into GHL Calendars during a call:

1. Agni asks the customer for their preferred appointment time
2. Agni checks GHL Calendar availability in real time
3. Agni confirms an available slot with the customer
4. Appointment is created in GHL Calendar with the contact linked
5. GHL sends confirmation SMS/email automatically

No human involvement. No calendar link sent and hoped to be clicked. Appointments are booked in the conversation, confirmed in the conversation, and in the calendar before the call ends.

Use Case 3: Collections / Payment Follow-Up

For businesses using GHL to manage receivables or subscription billing:

• GHL identifies contacts with overdue payments → triggers Agni campaign
• Agni calls with a payment reminder, captures promise date
• Promise date written back to GHL custom field
• GHL workflow: if promise date passes without payment update → triggers Agni follow-up call automatically

Use Case 4: Post-Service Follow-Up

After a service is delivered — order fulfilled, appointment completed, course session held — GHL triggers Agni to call the customer for feedback:

• Agni conducts a 60-second satisfaction check
• Sentiment score and NPS captured
• Written to GHL contact record
• If negative sentiment detected → GHL escalation workflow triggered (alert to manager, create support ticket)

Setting Up the Integration

Configuration steps:

1. In the Agni dashboard → Integrations → GoHighLevel → Connect
2. Authorize with your GHL account (OAuth)
3. Configure field mapping: which GHL contact fields map to Agni call variables
4. Configure outcome writing: which GHL fields receive Agni's post-call data
5. In GHL, create your workflow triggers using the Agni webhook action

Full configuration documentation with screenshots is available at docs.ravan.ai.

What Gets Written Back to GHL After Every Call

"We replaced a manual follow-up team of 6 people with Agni + GoHighLevel. Every lead gets called within 5 minutes, every outcome goes straight into the CRM, and our reps only talk to people who are actually ready to buy." — Agency Owner, Bengaluru

Ready to get started?

Connect Agni to GoHighLevel today. Start at app.ravan.ai or contact us at info@ravan.ai for a setup walkthrough.