3.2× revenue recovered. 43% cart recovery rate.
A D2C brand recovered ₹4.2 Cr in 30 days — by calling abandoned carts within 5 minutes, in Hinglish.
The challenge
A Bengaluru-based D2C fashion brand was losing ₹1.3 Cr per month to cart abandonment — customers who added items, reached checkout, and left without buying. Their existing recovery stack (email drip, WhatsApp broadcast) was recovering 11% of carts at best. The emails were ignored. WhatsApp messages felt spammy. The brand had a 12-person inside sales team but they were overwhelmed with inbound returns and couldn't add outbound to their workflow.
The solution
Agni was deployed as the first-touch cart recovery layer. The moment a cart is abandoned — detected via webhook from Shopify — Agni places a call within 5 minutes. The timing is intentional: the product is still in the customer's head.
The call opens in Hinglish: warm, not salesy. Agni mentions the specific product left in the cart by name, acknowledges it might not have been the right moment, and offers to help — answer questions, check delivery timelines, or apply a limited-time discount if the customer is price-sensitive.
If the customer shows intent, Agni sends a checkout link via SMS during the live call and stays on while they complete the purchase. For customers who aren't ready, it schedules a follow-up call for the next day and flags the account for the sales team if the cart value exceeds ₹2,500.
Three language variants were deployed: Hinglish for metro customers, Hindi for Tier-2 city leads, and English for high-AOV international shipping orders.
“We were throwing money at email flows that nobody reads. Agni calls within 5 minutes of abandon — in Hinglish — and people actually pick up and talk. The checkout link sent during the call was the unlock. 43% recovery in the first month.”
— Head of Growth, D2C Fashion Brand (Bengaluru)
The results
In the first 30 days, cart recovery rate jumped from 11% to 43%. Total recovered revenue in month one: ₹4.2 Cr. Cost per recovered order dropped from ₹320 (manual callback team) to ₹60.
The high-AOV segment — carts above ₹2,500 — saw a 61% recovery rate when Agni offered the optional discount and sent the checkout link live.
The inside sales team was freed from low-value callback work. They now focus exclusively on returns, exchanges, and loyalty calls — work that actually requires a human.
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