3× lead conversion. In the languages students actually speak.

The challenge

A Bengaluru-based online education platform had a massive inbound lead pool from portal campaigns — but a 45-person calling team that could only reach 30% of leads before they went cold. All calls were in English or metro Hindi. Their Tamil Nadu and Karnataka cohorts — acquired at high CAC — were barely contacted. Lead-to-qualified-demo conversion was 8%. Attrition among callers was 60% annually.

The solution

Agni was trained on the full course catalog, scholarship schemes, payment plans, objection responses, and competitor comparisons. Four language variants were deployed: Hinglish for urban leads, Hindi for Tier-2 cities, Kannada for Karnataka portal leads, and Tamil for Tamil Nadu.

Every new lead is called within 5 minutes of form submission. Agni qualifies intent, identifies the right course, handles pricing and EMI objections, and books a 30-minute demo with a human counselor. Leads not ready to book are put on a nurture sequence with scheduled follow-up calls.

The 45 callers were redeployed as course counselors — higher-value work with a 40% lower attrition rate.

The results

Lead-to-qualified-demo conversion went from 8% to 24% in 60 days. Cost per SQL dropped from ₹1,600 to ₹400. Tamil Nadu — previously the worst-converting region — became the top-converting region within 90 days.

During the July enrollment peak, Agni handled 12,000 calls in a single day. The prior team's maximum capacity was 1,800.