5× more site visit bookings from the same lead pool.
Agni called every portal lead within 4 minutes — qualifying budget, preference, and timeline before a human ever picked up.
The challenge
A Gurugram developer was generating 3,000+ portal leads per month but converting only 4% to site visits. The sales team averaged a 4-hour response time, by which point most leads had already visited a competitor. All calls happened in English — leaving a significant Tier-2 buyer segment (originally from UP, Bihar, Rajasthan) cold. Cost per site visit booking was ₹3,200.
The solution
Agni calls every new portal lead within 4 minutes, regardless of time of day. In Hinglish or Hindi based on the lead's response.
The qualification flow: budget range, possession timeline, configuration preference (2BHK/3BHK), current living situation (renting/owning), and decision-making stage. Leads that meet the ICP criteria are immediately patched to a sales executive with a warm introduction and full context. Leads outside budget are moved to a nurture flow.
The sales team now receives only warm, pre-qualified leads — and their first call is a conversation, not a qualification exercise.
“Our sales team used to spend 70% of their time on calls that went nowhere. Now they only talk to people who have confirmed budget and timeline. Site visits in the first month were up 5×.”
— Sales Head, Real Estate Developer (Gurugram)
The results
Response time went from 4+ hours to under 4 minutes. Site visit bookings quintupled on the same lead volume. Cost per visit dropped from ₹3,200 to ₹700. The Tier-2 buyer cohort — previously underserved — became the fastest-growing segment.
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